The Stara Zagora Regional Investment Promotion Centre  was structured to promote the investment potential of Stara Zagora Region and offer the full package of investment-related services to local, national and foreign investors. The Centre is positioned to provide guidance and information - factual, site-relevant and comprehensive – to support and facilitate the investor’s decision making process, and assist every stage of the investment project implementation. 

The Regional Economic Development Agency has focused on providing competent support to regional municipalities, SMEs and potential investors for 12 years. Considering the need for increasing the investors' awareness of the potential of the Stara Zagora Region, REDA initiated a private-public partnership between 10 municipalities and three business support organizations of the Region. In this partnership they are united to cooperate and establish the Regional Investment Promotion Centre as the final destination where potential investors can receive full support on their way to implement their investment initiatives.

The Regional Investment Promotion Centre was created within the Stara Zagora Regional Economic Development Agency under the PHARE Programme BG 2004/016-711.11.04 Support for Increasing the Competitiveness of Bulgarian Enterprises/ Public-Private Partnership Grant Scheme, implemented with the financial support of the European Union and Republic of Bulgaria. 

The Stara Zagora Region represents a major economic factor in the national economy. The 10 municipalities: Stara Zagora, Bratya Daskalovi, Chirpan, Gurkovo, Kazanlak, Maglizh, Nikolaevo, Pavel Banya, Opan, Radnevo - welcome and offer their support to the potential investor.